This is an experimental design i created inspired by arguably the most ubiquitous beverage brand in the world. I found myself playing around with the idea of using the classic candy-cane-style straw for lettering which later led to me musing over the classic Coca Cola bottle.

I wound up doing some lettering around it with the bottle taking center stage.

I executed this piece over quite a number of iterations and this is the final piece. The layout uses all script lettering stylized with volume and texture. The design is mean to capture the rich, complex and pallete-gasmic taste of Coca Cola.